Marketing Management

Course aim:

This marketing management course gives you the opportunity to gain extensive knowledge and understanding of the principles and practices behind key business management subjects.

Topics covered:

Marketing Management This course covers define how you cover the function of business discipline which fuscous on the practical application of marketing techniques and the management of a firm’s marketing resources and activities . Structure This course describes and explains various tools from economics and competitive strategy to analyze the industry context in which the firm operates .These include Porters five force , analysis of strategic group of competitors ,value chain analysis and others. Project , Process and vendor management   This course covers topics related its  broadly ,marketing managers work to design and improve the effectiveness of core marketing processes ,such as new product development , brand management ,marketing communications , and pricing .Marketing may employ the tools of business processes reengineering to ensure these processes are properly designed ,use variety of processes management. Business process re engineering  Students will enhance in specializing the most described as business management strategy ,originally pioneered in the early 1990s , focusing on the analysis and design of workflows and business processes within an organization.

Course outcome:

After completion of this course, student will be able to

  • This course will teach you how large-scale organizations are managed in marketing  management  .You will be more aware business management.